Trinity House Group Homes Inc. | August 1, 2018 - PRESENT
Trinity House Group Home Inc. was in desperate need of a rebranding strategy. The company had changed hands a few years ago and unfortunately the organization never got the rebranding it desperately needed. So when my boss notified the team at our All Staff Meeting that he was looking to make tee shirts to improve morale, I leaped at the opportunity to put my creative brain to use and help solve this problem.
Check OUT MY LATEST BLOG POST ABOUT REDESIGNING TRINITY HOUSE GROUP HOME'S WEBSITE
WHAT CHALLENGES DID YOU FACE?
The existing logo for Trinity House Groups Homes Inc. had not been revised since the facility opened. Being of a creative mind (would be nice to turn it off sometimes) I realized that rolling out a tee shirt design with the current logo would not suffice. I communicated this issue with my boss and he was on board with the rebranding.
WHAT DID YOU LEARN FROM THIS PROJECT?
I learned that sitting down with my boss, understanding his facility and his vision for the company did a lot of the subconscious work for me. I was able to understand that my boss had come from a college football background and that a lot of my fellow coworkers also came from a sports background. Seeing as how a residential treatment facility can not operate efficiently without a strong supportive team - I found it significant to push the sports inspired design.