Furyeightysix | July 15, 2014 - August 15, 2016
I always wanted be a rockstar, tour, and live a rockstar life. My big break came when I auditioned for Furyeightysix - a metalcore band from Simi Valley. The band was up and coming so it wasn’t backed by any record label and the founders of the band were all about the DIY (do it yourself) ethos that the scene was about. So I was more than happy to help out on the graphic design side of the DIY effort.
WHAT CHALLENGES DID YOU FACE?
The founders of the band had already done a great job of creating a consistent logo that would be used on all designs. Challenges I ran into was a lack of art direction. I embraced this lack of art direction by pumping out designs after design. As a commercial artist I am used to having some sort of direction. However, the idea was just to get out our brand out there and see what sticks.
WHAT DID YOU LEARN FROM THIS PROJECT?
I learned that sometimes just making art is the way to go. Sometimes direction will just manifest itself as long as there are enough iterations and styles to reflect on. Also the band itself was pretty quick to let me know what designs were working and what designs weren’t.